Hey {{First name|there}},
This Week's Deep Dive
I love LinkedIn.
This week I hit 70,000+ followers on there.
It’s led to the growth of this newsletter to c. 12,000 Procurement Pros.
Thank you {{First name}} for being part of this.
It’s also led to my appearance on Podcasts, Speaking Opportunities, my Procurement Soft Skills Mastery course and of course Sponsorships.
But in 2024 there’s been a fundamental shift in LinkedIn. Hardly anyone has noticed it.
Instead of carrying on doing the same thing and expecting different results,
I studied the algorithm religiously, pivoted and stepped up the game with incredible results.
I’ve almost doubled my following in the first 9 months of this year.
I don’t write that to blag.
I tell you this because I need you to trust these five tips are game changers.
In this week’s deep dive I tell you what these are:
Stop chasing ‘Likes’ - chase needs.
Forget everything the ‘LI gurus’ are telling you to do
A question is not a ‘hook’
All my friends are dead
Give it all away for free
And yes, I even share the secrets behind my four most successful LinkedIn posts of the year, all with 300,000+ views {{First name}}
Thank you for supporting my journey
As a loyal supporter of my content and as a thank you for your support here. I’m giving away a lot for free*
Here’s the links (just click the buttons) to everything you can download from me for free:
*Many choose to pay the nominal contribution for each of these of £10+ and this really helps support my work.
But I understand you may not be able to afford this {{First name}} so to download any of the above for free just enter £0 at the checkout.
To access this video course for free, simply enter the code PROCUREBITESFREECOURSE at the checkout.

Hit reply to this e-mail with the words “Promo Package” or
click the button below and I’ll send you all the details.
Other ways you can support me and my work
I appreciate you.
Thank you for your incredible support.
When you're ready, here are 2 more ways I can help: 👇🏽
